Deepfakes are synthetic audio, video, or images generated by AI to convincingly impersonate a real person, often used in fraud, disinformation, or social engineering attacks.
Why It Matters
As generation quality improves, deepfakes are increasingly used in business email compromise-style attacks, an AI-generated voice clone of an executive instructing a wire transfer, for example, rather than only in disinformation campaigns.
A Practical Example
An attacker uses a short public video clip of a company’s CFO to generate a convincing voice clone, then calls the finance team requesting an urgent wire transfer, mimicking the executive’s voice and speech patterns.
Related Terms
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